Merchandise Marketing

Merchandise Marketing

It’s been almost two years since there was huge changes to the laws making cannabis legal in 28 states.  This was brought about by the recognition of what cannabis can do to treat a number of medical conditions, despite that there is still a stigma attached to marijuana.  This stigma and the fact that there are still some prohibitive laws makes marketing your dispensary difficult.  Despite the difficulty there are some pretty clever marketing teams that have used merchandise marketing to build brand recognition.  Here are some more tips to market your business.

Define Your Audience

Most states have only legalized medical use, there are a growing number that allow recreational use as well.  Depending on where you are you need to decide which of these markets you want to specialize in.  A pot shop in Tacoma has done a fantastic job differentiating medical and recreational users as two very different demographics when it comes to marketing.  Medical users are more concerned with strains and the value they can get.  They want knowledgeable staff who can help them decide what will help their condition.   Recreational users are more concerned with price and the strength of the strains.

Avoid the Clichés

This is particularly important if you choose to market to the medical market, avoid the whole stigma associated with the stoner culture.  You can instead take a more sophisticated approach and choose to focus on branding.  Treat your product like any other specialty product rather than something only stoners would use.

Understand the Rules

While cannabis legislation is largely dealt with at the state level it is still illegal at the federal level and this is going to prohibit your advertising options.  This means that social media is largely off limits to you.  Merchandising however is not.  You can have hats, t-shirts or bags with your logo on them.  Merchandise marketing has been around for years and it is still highly effective, just as Nike.  Here is a closer look at the rules surrounding cannabis advertising.

Be Different

Branding is about setting yourself apart and making your name well known.  That means you can’t be just like every other brand out there.  This is why merchandise marketing can be so effective, you can make your brand stand for something.  Offer products that are better made, or classier than your competitors.

Branding can make or break your business.  No matter who you decide is going to be your ideal customers, remember that cannabis is such a new industry that you have the chance to blaze a new trail

Reputation Management for Cannabis Dispensaries

Reputation Management for Cannabis Dispensaries

When managing your own cannabis dispensary, you need to be aware of the kind of reputation your company has within the public users. You need to have a great marketing department and a near to perfect strategy to maintain a good reputation among customers and the public. With the reputation a cannabis dispensary must maintain, they have to care with the stereotypes that exists in society.

Surviving the First Year

Once cannabis was legalized a lot of cannabis distributing companies came to life, and most of them broke within a few weeks after they started operations. There was so much competition and so much demand most of the companies did not know how to manage their services went broke because either their clients stopped buying their products because they could get a better-quality product for a cheaper price from another dispensary, or they simply could not run the company.

Managing Your Reputation

One of the best methods to maintain a good reputation in your company is by getting reviews from satisfied clients. If a possible customer searches for a review of your company, you better have a good review written by a happy customer or they will go on o the next dispensary they find. When dealing with cannabis its important you make sure your clients nor only receive quality, but you have to make sure they trust your company. When seeing positive reviews about your company, possible customers can see the company as the writer of the review sees it.


You cannot just put your ads on a highway where millions of cars see it (I mean you CAN but people have several stereotypes on cannabis and its consumers that may not be positive for your business). Websites like Facebook and Foursquare may be the best places to receive feedback on your product. There is a risk that you get a negative review, but that’s why your marketing department has to be checking this site often. When getting a negative review people tend to see your company negatively and that is not good for sales. It is important that you can address this negative review. Once the problem is solved, maybe the writer of the negative review writes another one telling the story of how the company helped him fin a solution to his problem.

If you have positive reviews and address your clients in a friendly way to maintain a good reputation, you can see how the sales scale with time. These happy clients recommend your dispensary to another possible customers, and when the possible customers become happy clients, you may see how the cycle repeats making your reputation better and better.